projects

about

contact

projects

about

contact

About

I lead a multidisciplinary team of 20+ creatives at a Fortune 100 firm, bridging the gap between traditional design and emerging tech. With 17 years of experience, I combine high-level creative leadership with data-driven strategy to deliver marketing ecosystems that drive business outcomes.

work experience

2022 — Now

Prudential

VP, Creative Director

AI Innovation: Pioneered the firm’s first fully in-house AI-driven campaign, achieving a 411.8% increase in engagement and setting a new corporate standard for generative visual storytelling.
Strategic Growth: Drove a 78% YoY increase in social media engagement (2023) by implementing a comprehensive content calendar and brand-focused creative strategy.
Operational Efficiency: Streamlined workflows for the 20-person department, enhancing operational efficiency by 40% and reducing campaign production time by 47%.
Design Systems: Increased design effectiveness KPIs by 213% YoY by implementing integrated design systems for motion, email, and social media.
Audience Impact: Elevated content quality across multiple formats, leading to a 28% increase in retention time and a 17% boost in sharing rates.

2022 — Now

Prudential

VP, Creative Director

AI Innovation: Pioneered the firm’s first fully in-house AI-driven campaign, achieving a 411.8% increase in engagement and setting a new corporate standard for generative visual storytelling.
Strategic Growth: Drove a 78% YoY increase in social media engagement (2023) by implementing a comprehensive content calendar and brand-focused creative strategy.
Operational Efficiency: Streamlined workflows for the 20-person department, enhancing operational efficiency by 40% and reducing campaign production time by 47%.
Design Systems: Increased design effectiveness KPIs by 213% YoY by implementing integrated design systems for motion, email, and social media.
Audience Impact: Elevated content quality across multiple formats, leading to a 28% increase in retention time and a 17% boost in sharing rates.

2022 — Now

Prudential

VP, Creative Director

AI Innovation: Pioneered the firm’s first fully in-house AI-driven campaign, achieving a 411.8% increase in engagement and setting a new corporate standard for generative visual storytelling.
Strategic Growth: Drove a 78% YoY increase in social media engagement (2023) by implementing a comprehensive content calendar and brand-focused creative strategy.
Operational Efficiency: Streamlined workflows for the 20-person department, enhancing operational efficiency by 40% and reducing campaign production time by 47%.
Design Systems: Increased design effectiveness KPIs by 213% YoY by implementing integrated design systems for motion, email, and social media.
Audience Impact: Elevated content quality across multiple formats, leading to a 28% increase in retention time and a 17% boost in sharing rates.

2022 — Now

Prudential

VP, Creative Director

AI Innovation: Pioneered the firm’s first fully in-house AI-driven campaign, achieving a 411.8% increase in engagement and setting a new corporate standard for generative visual storytelling.
Strategic Growth: Drove a 78% YoY increase in social media engagement (2023) by implementing a comprehensive content calendar and brand-focused creative strategy.
Operational Efficiency: Streamlined workflows for the 20-person department, enhancing operational efficiency by 40% and reducing campaign production time by 47%.
Design Systems: Increased design effectiveness KPIs by 213% YoY by implementing integrated design systems for motion, email, and social media.
Audience Impact: Elevated content quality across multiple formats, leading to a 28% increase in retention time and a 17% boost in sharing rates.

2019 — 2022

TIAA

Head of Motion Graphics

Cost Savings: Saved the organization $2.8M annually in agency fees by establishing an in-house creative partnership with Product and Paid Media teams.

Revenue Impact: Led strategic creative initiatives that contributed to $4.6B in mappable assets and 18,000 new participants with Johns Hopkins University.
Team Building: Built the Motion Graphics department from the ground up, establishing strategy, operations, and talent management pipelines.
Campaign Lead: Directed the award-winning "Never Run Out" campaign, including a 60-second hero film and TV spots that strengthened brand positioning across national platforms.
Scale: Managed digital media production across Google, CTV, and Social, accelerating campaign deployment speeds and establishing a holistic consumer-facing brand system.

2019 — 2022

TIAA

Head of Motion Graphics

Cost Savings: Saved the organization $2.8M annually in agency fees by establishing an in-house creative partnership with Product and Paid Media teams.

Revenue Impact: Led strategic creative initiatives that contributed to $4.6B in mappable assets and 18,000 new participants with Johns Hopkins University.
Team Building: Built the Motion Graphics department from the ground up, establishing strategy, operations, and talent management pipelines.
Campaign Lead: Directed the award-winning "Never Run Out" campaign, including a 60-second hero film and TV spots that strengthened brand positioning across national platforms.
Scale: Managed digital media production across Google, CTV, and Social, accelerating campaign deployment speeds and establishing a holistic consumer-facing brand system.

2019 — 2022

TIAA

Head of Motion Graphics

Cost Savings: Saved the organization $2.8M annually in agency fees by establishing an in-house creative partnership with Product and Paid Media teams.

Revenue Impact: Led strategic creative initiatives that contributed to $4.6B in mappable assets and 18,000 new participants with Johns Hopkins University.
Team Building: Built the Motion Graphics department from the ground up, establishing strategy, operations, and talent management pipelines.
Campaign Lead: Directed the award-winning "Never Run Out" campaign, including a 60-second hero film and TV spots that strengthened brand positioning across national platforms.
Scale: Managed digital media production across Google, CTV, and Social, accelerating campaign deployment speeds and establishing a holistic consumer-facing brand system.

2019 — 2022

TIAA

Head of Motion Graphics

Cost Savings: Saved the organization $2.8M annually in agency fees by establishing an in-house creative partnership with Product and Paid Media teams.

Revenue Impact: Led strategic creative initiatives that contributed to $4.6B in mappable assets and 18,000 new participants with Johns Hopkins University.
Team Building: Built the Motion Graphics department from the ground up, establishing strategy, operations, and talent management pipelines.
Campaign Lead: Directed the award-winning "Never Run Out" campaign, including a 60-second hero film and TV spots that strengthened brand positioning across national platforms.
Scale: Managed digital media production across Google, CTV, and Social, accelerating campaign deployment speeds and establishing a holistic consumer-facing brand system.

2017— 2019

Nuveen

AVP, Motion Graphics

Expanded Nuveen's market presence by launching the brand in the U.S. and globally in 2017/18, resulting in comprehensive cross-functional multimedia coverage across print, digital, design, advertising, and communications strategy.
Increased awareness of industry-leading income capabilities by leading an award-winning integrated marketing Income campaign targeting financial advisors and high-net-worth investors, resulting in 152M impressions, 22.8M video views, and a 0.11% CTR on ads across targeted websites and mobile applications.
Enhanced brand recognition as a leader in income, alternatives, and responsible investing by directing the company's first major work as an in-house agency with CNBC, resulting in a national :30s TV spot and experiential extensions through CNBC's Delivering Alpha marquee annual event and the new-to-market FA100.
Improved brand consistency and content quality by designing a company-wide motion design system for new corporate brand guidelines and leading editorial content development, resulting in a more cohesive and professional brand presentation across all platforms.

2017— 2019

Nuveen

AVP, Motion Graphics

Expanded Nuveen's market presence by launching the brand in the U.S. and globally in 2017/18, resulting in comprehensive cross-functional multimedia coverage across print, digital, design, advertising, and communications strategy.
Increased awareness of industry-leading income capabilities by leading an award-winning integrated marketing Income campaign targeting financial advisors and high-net-worth investors, resulting in 152M impressions, 22.8M video views, and a 0.11% CTR on ads across targeted websites and mobile applications.
Enhanced brand recognition as a leader in income, alternatives, and responsible investing by directing the company's first major work as an in-house agency with CNBC, resulting in a national :30s TV spot and experiential extensions through CNBC's Delivering Alpha marquee annual event and the new-to-market FA100.
Improved brand consistency and content quality by designing a company-wide motion design system for new corporate brand guidelines and leading editorial content development, resulting in a more cohesive and professional brand presentation across all platforms.

2017— 2019

Nuveen

AVP, Motion Graphics

Expanded Nuveen's market presence by launching the brand in the U.S. and globally in 2017/18, resulting in comprehensive cross-functional multimedia coverage across print, digital, design, advertising, and communications strategy.
Increased awareness of industry-leading income capabilities by leading an award-winning integrated marketing Income campaign targeting financial advisors and high-net-worth investors, resulting in 152M impressions, 22.8M video views, and a 0.11% CTR on ads across targeted websites and mobile applications.
Enhanced brand recognition as a leader in income, alternatives, and responsible investing by directing the company's first major work as an in-house agency with CNBC, resulting in a national :30s TV spot and experiential extensions through CNBC's Delivering Alpha marquee annual event and the new-to-market FA100.
Improved brand consistency and content quality by designing a company-wide motion design system for new corporate brand guidelines and leading editorial content development, resulting in a more cohesive and professional brand presentation across all platforms.

2017— 2019

Nuveen

AVP, Motion Graphics

Expanded Nuveen's market presence by launching the brand in the U.S. and globally in 2017/18, resulting in comprehensive cross-functional multimedia coverage across print, digital, design, advertising, and communications strategy.
Increased awareness of industry-leading income capabilities by leading an award-winning integrated marketing Income campaign targeting financial advisors and high-net-worth investors, resulting in 152M impressions, 22.8M video views, and a 0.11% CTR on ads across targeted websites and mobile applications.
Enhanced brand recognition as a leader in income, alternatives, and responsible investing by directing the company's first major work as an in-house agency with CNBC, resulting in a national :30s TV spot and experiential extensions through CNBC's Delivering Alpha marquee annual event and the new-to-market FA100.
Improved brand consistency and content quality by designing a company-wide motion design system for new corporate brand guidelines and leading editorial content development, resulting in a more cohesive and professional brand presentation across all platforms.

2015 — 2017

Asset TV

Senior Graphic Designer

Sales Enablement: Enhanced sales effectiveness by developing high-impact presentations and campaign materials for Fortune 100 clients.
Data Visualization: Translated complex financial data into captivating visual stories, process flows, and client journey maps to improve stakeholder comprehension.

2015 — 2017

Asset TV

Senior Graphic Designer

Sales Enablement: Enhanced sales effectiveness by developing high-impact presentations and campaign materials for Fortune 100 clients.
Data Visualization: Translated complex financial data into captivating visual stories, process flows, and client journey maps to improve stakeholder comprehension.

2015 — 2017

Asset TV

Senior Graphic Designer

Sales Enablement: Enhanced sales effectiveness by developing high-impact presentations and campaign materials for Fortune 100 clients.
Data Visualization: Translated complex financial data into captivating visual stories, process flows, and client journey maps to improve stakeholder comprehension.

2015 — 2017

Asset TV

Senior Graphic Designer

Sales Enablement: Enhanced sales effectiveness by developing high-impact presentations and campaign materials for Fortune 100 clients.
Data Visualization: Translated complex financial data into captivating visual stories, process flows, and client journey maps to improve stakeholder comprehension.

2008 — 2015

Sberbank

Graphic Designer

Brand Stewardship: Managed the adaptation of the company’s signature style across retail, packaging, OOH, and digital touchpoints for diverse service groups.
Integrated Systems: Developed holistic brand systems that ensured consistency and recognition across a massive corporate ecosystem.

2008 — 2015

Sberbank

Graphic Designer

Brand Stewardship: Managed the adaptation of the company’s signature style across retail, packaging, OOH, and digital touchpoints for diverse service groups.
Integrated Systems: Developed holistic brand systems that ensured consistency and recognition across a massive corporate ecosystem.

2008 — 2015

Sberbank

Graphic Designer

Brand Stewardship: Managed the adaptation of the company’s signature style across retail, packaging, OOH, and digital touchpoints for diverse service groups.
Integrated Systems: Developed holistic brand systems that ensured consistency and recognition across a massive corporate ecosystem.

2008 — 2015

Sberbank

Graphic Designer

Brand Stewardship: Managed the adaptation of the company’s signature style across retail, packaging, OOH, and digital touchpoints for diverse service groups.
Integrated Systems: Developed holistic brand systems that ensured consistency and recognition across a massive corporate ecosystem.

certificates