Data+AI
Passionate about data-driven design and AI-powered creative and productivity tools, including Midjourney, Firefly, Jasper, and more.
High-Performing Team
Passion for delivering results, building high-performing teams, and forming meaningful connections.
Client centric focus
A unique blend of creative vision, marketing-savvy and leadership acumen.
Navigating Uncertainty
Effective ability to convey ideas and make complex decisions with conviction.
Head of Motion Graphics
TIAA, New York
2019-2022
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Built a high-performing Motion Graphics team from the ground up including strategy, operations, resourcing, budget allocation and performance tracking.
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Executed on conceptual and expressive brand design across all brand touch-points: typography, photography, illustration, layouts, color strategy, 3D, motion and interactive experience.
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Optimized operational processes to align teams on a strategic vision and success criteria for the Enterprise.
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In partnership with the Product and Paid Media team, launched multiple product campaigns which resulted in $2.8M annual agency fee cost savings from the 2020 year alone.
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Managed corporate in-house B2B/B2C digital media production and advertising, enabling the team to scale campaigns more quickly and efficiently.
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Led development of a holistic cross-channel brand system, reducing discrepancies in brand implementation across marketing mediums.
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Cultivated strong cross-functional partnership with internal marketing teams (brand management, product marketing, social media), as well as leadership and management of agency partners.
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Inspire, create, and sustain a culture of excellence as a people leader.
AVP, Motion Graphics
Nuveen, New York
2017-2019
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Launched the Nuveen brand to the market in the U.S. and globally in 2017/18, helping to build cross-functional multimedia across print, digital, design, advertising, and communications strategy.
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Leveraged consumer insights to develop an award-winning integrated marketing campaign, designed to spread awareness around Nuveen’s income capabilities and resulting in 152M impressions, 22.8M video views, and a 0.31% CTR on ads across targeted websites and mobile applications.
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Directed the company’s first major work as an in-house agency—with media powerhouse CNBC to build brand recognition as a leader in income, alternatives, and responsible investing. Work consisted of a national :30s TV spot and an experiential extension through CNBC’s Delivering Alpha marquee annual event and the new-to-market FA100.
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In partnership with the Product and Paid Media team, launched multiple product campaigns which resulted in $2.8M annual agency fee cost savings from the 2020 year alone.
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Designed company-wide motion design system for new corporate brand guidelines, and led editorial content development.
Senior Graphic Designer
Asset TV, New York
2015-2017
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Built campaign-focused design initiatives and presentations for sales meetings with Fortune 100 financial companies and FinTech.
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Partnered with editors to conceptualize projects - from ideation through final production.
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Worked with existing information in a captivating way, including storyboarding, visualizing process flows, visualizing data, and understanding the client journey.
Graphic Designer
JSC Sberbank, Russia
2012-2015
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Built campaign-focused design initiatives and presentations for sales meetings with Fortune 100 financial companies and FinTech.
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Partnered with editors to conceptualize projects - from ideation through final production.
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Worked with existing information in a captivating way, including storyboarding, visualizing process flows, visualizing data, and understanding the client journey.
VP, Creative Director
Prudential, Newark
2022-Present
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Built a top-tier international creative department with motion design and experience web design skill sets, encompassing strategic planning, operational management, resource distribution, financial planning, and monitoring of team effectiveness.
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Implemented motion, email, and social media design systems, resulting in a remarkable 213% increase in design effectiveness YoY in 2023.
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Championed data-driven design and creative testing to solve complex problems and craft big-picture strategies with executives. Our semiannual Investment Themes campaign witnessed an impressive 411.8% engagement lift in 2023, soaring from 0.17% to 0.87%. This remarkable increase was attributed to our A/B testing strategy and precise audience targeting.
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Streamlined operational workflows to synchronize team efforts with the strategic objectives and key performance indicators for the organization.
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Overseeing the company’s internal B2B2C digital media production and advertising operations, which enhanced the team’s ability to expedite and streamline campaign scaling.
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Led development of a comprehensive, integrated brand framework that minimized inconsistencies in brand execution across various marketing channels.
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Fostered robust collaborative relationships with internal marketing divisions, including brand management, product design, research, development, SEO, and social media teams, while also guiding and coordinating with external agency partners.
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Actively fostering a culture of distinction, innovate as a leader, and maintain a commitment to excellence.
Awards
Gold - B2B, Social Paid Media
2020 Paid Social Media Campaign.
Sep 2021, 27th Annual FCS Portfolio Awards
Silver - Corporate Image
Nuveen "Make your impact" Landing page.
Sep 2021, 27th Annual FCS Portfolio Awards