ADVERTISING CAMPAIGN CASE STUDY
BRING ITALY HOME
FOR THE HOLIDAYS
The campaign aimed to evoke the flavors, scents, and warmth of Italy during the festive season. Each candle was meticulously crafted to capture the bounty of Italy. Fragrances inspired by the Italian countryside transported you to sun-kissed vineyards, lemon groves, and picturesque gardens.
01. Background
Scented Candles are on the rise, with the bulk falling within the container category.
Thousands of candles end up in landfills after peak holiday season.
Paraffin is the most commonly used wax today (30% Market share) but is produced as a byproduct of the fossil fuel industry.
Consumers are passionate about the environment.
02. Objectives
Pre-launch:
-
Drive awareness of the Apollo Candles Brand.
-
Drive consideration & drum up excitement for the new launch.
-
KPI: Number of followers on social media.
Launch:
-
Drive consideration and purchases of Apollo Candles.
-
KPIs: Page views, content engagement, sales.
03. Strategy
Get: Urban professionals who are giving their all to their employers.
To: Bring Italy Home for the Holidays.
By: Demonstrating how Apollo’s luxury fragrances can transport them away from the hullabaloo of their day-to-day.
Think: Apollo Candles New York is a must-have luxury candle.
Feel: Transported to an Italian paradise.
Do: Buy and evangelize Apollo Candles.
04. Key Messages
-
Bring Italy Home for the Holidays.
-
Luxurious fragrances that draw inspiration from Italy.
-
Complimentary shipping in the US.
-
Natural coconut wax blend – no parabens or phthalates.
-
One tree planted for each candle purchased.
-
Our candles are crafted in crystal glasses so they can be reused and enjoyed after each candle is spent.
Execution
Despite facing a tight two-week deadline, we successfully overhauled the company’s website and crafted captivating display ads, enriching them with a polished and appealing visual language. This endeavor contributed to the seamless integration of the campaign, offering Apollo customers a comprehensive experience. Our commitment to data-driven design guided us in meticulously analyzing the visual hierarchy of designs, allowing us to identify and rectify areas that might attract disproportionate attention. By optimizing the design layout of animated spots and display ads prior to their launch, we significantly enhanced engagement levels, yielding better results.
The “Bringing Italy Home for the Holidays” campaign transcended mere marketing—it became a cherished memory, a passport to Italy’s soul, and a reminder that magic exists even in pixels and pixels alone.
Display ads layouts, heatmap and focus area testing
Results
$23,6k
total revenue generated from holiday sales directly attributed to the campaign.
ROI 136%
indicates that for every dollar invested in the holiday campaign, Apollo Candles earned an additional $1.36 in profit.
8,730
total page views, direct traffic from Instagram, Facebook and display ads.
The “Bring Italy Home for the Holidays” campaign was an enchanting and immersive consumer experience that whisked participants away on a virtual journey through the picturesque landscapes of Italy. Here’s how we brought this captivating adventure to life.
Animated Short Films:
The creative team crafted a delightful series of animated short films, starring three endearing characters: Apollo Candle, Crystal Glass, and Package Tube.
These companions embarked on a whimsical escapade across Italy, capturing hearts along the way:
-
In Rome, they marveled at the Colosseum’s grandeur and explored its ancient streets.
-
The majestic Dolomites stood behind them, their peaks reaching for the sky, while majestic trio is enjoying a ride on a ski chairlift.
-
Tuscany welcomed them with rolling vineyards and sun-kissed hills, where they ride on Vespa under the Tuscan sun.
-
Finally, Venice’s canals became their playground, as they glided past gondolas and secret alleyways.
As our trio reached the campaign’s climax, they transported into homes was a stroke of cinematic brilliance. Viewers witnessed Apollo Candle casting a warm glow, Crystal Glass refracting light next to the vibrant red Package Tube.
And just like that, the essence of Italy—its places, scents, and memories—infused living rooms around the world.
