Projects

I built Plotto to replace linear chat with a Visual Logic Engine. Powered by React Flow and Gemini, it allows users to construct sophisticated 'chains of thought', turning chaotic AI experiments into a transparent, enterprise-ready production workflow.

I spearheaded an internal R&D initiative to validate Generative AI for enterprise marketing. By prototyping high-fidelity assets and testing them with 160 investment advisors, we achieved a 72% engagement rate. This proved that AI can deliver superior results at a fraction of the cost.

I directed a segmented campaign targeting five distinct audiences using Generative AI. By leveraging a modular design architecture, we reduced production costs by 75% while achieving a 31% video completion rate on paid social.

I architected a modular design system to govern brand output across LinkedIn, YouTube, and Instagram. By building a responsive grid architecture and Adobe Express template libraries, I empowered distributed teams to produce consistent, on-brand content at scale.

An integrated brand campaign to reposition TIAA’s lifetime income product. Despite strict pandemic production constraints, we executed a cinematic strategy that drove 10M+ views and a 66% increase in website traffic.

I directed a fully AI-generated fan music video for Cher. By developing a custom workflow for character consistency and temporal stability, I created a seamless, looping 3D narrative that solved the common flickering issues found in standard generative media.

I led the full-stack launch of a luxury e-commerce brand. By combining 3D character animation with a data-driven website redesign, I optimized the user journey from ad to checkout. The Result: A 136% ROI and a successful market entry within a two-week sprint.

Partnered on a quantitative study with 160 financial advisors to test creative concepts for the European market. By prototyping three strategic directions and measuring user sentiment, we identified the winning concept (46% preference) and uncovered critical insights to optimize brand recognition.

My team developed a comprehensive motion language to unify TIAA’s digital presence. By codifying animation physics and timing curves, we established a scalable system that reduces cognitive load and ensures brand consistency across web, mobile, and social channels.

Partnered on an exclusive omnichannel program with Forbes to position Nuveen as a leader in responsible investing. By leveraging documentary-style storytelling and a full digital takeover, we generated 113 Million views and made Nuveen the #1 fastest-growing asset manager on LinkedIn.

I worked on the first major campaign for Nuveen’s internal agency, a year-long strategic partnership with CNBC. By securing the "Opening Bell" slot and integrating digital sponsorships, we proved the internal model's viability and drove a 44% increase in social following.

I led the UX redesign of a mission-critical app for the wholesale team. By consolidating CRM and calendar data into a single "Command Center," I reduced the meeting preparation workflow from 50+ manual steps to zero.